Maruti has given us some of the coolest cars and ads also. For example, very first ad of Swift and the teaser too. And also the second ad of SX4 with the truck. But the ads of newly launched cars; A-Star and Ritz are useless. They describe nothing about the product.
In the ad of A-star, Farhan Akhtar is all over the car and the ad. The only thing we come to know about the car is its mileage. In the next scene Farhan is rocking with his band with the car next to him on the stage. Yes the car looks cute but the ad should have covered all the aspects about the car.
The ad of Ritz is even more weird than its name. In this ad you can see the car moving in the city for no reason, just roaming here and there. And camera is showing the car from all of the angles. In my personal opinion, this car looks futuristic, awesome, cool and out of this world from behind BUT its just opposite from the front. Its too bland and very simple or should I say Boring !!!
I've no question about the Maruti Suzuki products and I know they are the market leader (they deserve it) but they should've worked more on the ads. I think they are targetting youth to sell them both of these cars. A-Star and Ritz both appeal to the youth but the ads doesn't. Even Ritz is based on the Swift platform, so the ad should also inspired from the ad of Swift. Whereas, In the A-star ad ; the tag line of the car is Stop @ nothing but at the end of the ad, the car stops at the rock concert ;-)
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